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Things are getting tougher these days but as brand owners, it’s our job to always figure out the things that we can do to get sales to go back up. Sometimes, the solution needed is to go back to what we do best and focus on our connection with customers.

In this episode, Jordan interviews the founder of Wax Buffalo, Alicia Reisinger. She talks all about her brand story, the rise and fall of organic Instagram, and what’s working for her company now.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• When the numbers are down, you just have to go back to what you do best.
• Everything has a story to it and those stories are what connect us.
• As you are growing your brand, you have to find different ways to connect to your audiences.
• E-mail newsletters and SMS marketing now perform better than organic Instagram marketing when it comes to connecting more to your audience.
• Always know your margins well.
• You are way more effective when you take time for yourself.

Recommended App:  Shopify
https://www.shopify.com 

Recommended Book: Amish Murder books

Today’s Guest:

Alicia Reisinger is the founder and Artistic Director of Wax Buffalo.

Wax Buffalo produces hand-poured pure soy wax candles for modern homes.

Connect and learn more about Alicia and Wax Buffalo here: 

Website:  https://www.waxbuffalo.com
Instagram: https://www.instagram.com/waxbuffalo
Instagram: https://www.instagram.com/aliciareisinger 

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