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Your consumers do not know the ins and outs of how things work in your business. By taking them on this journey with you, you can build dedicated and loyal customers.

In this episode, Melodie Reynolds of Elate Beauty talks about her brand and how it grew from 2014 to now.  She also discusses her sales team, the balance between direct-to-consumer and wholesale, and about the importance of transparency.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• People like it when you take them on a journey and it is important to recognize that we are all consumers.
• Too much transparency is not a bad thing as long as there is context. People that you are speaking to are not in your industry, they don't know who you are, and they don't know the ins and outs of how things work.
• When you try to show people who you are, you can't just open up your coat, you have to educate them on why you are telling them.
• It is important to understand what transparency means and how we take responsibility within that transparency.
• The key thing for Elate Beauty to continue growing is support.
• The secret to scaling any business is investing in your people.

Recommended Tool:  Asana
https://www.Asana.com 

Recommended Podcast: The Prof G Podcast
https://podcasts.apple.com/podcast/the-prof-g-pod-with-scott-galloway/id1498802610 

Today’s Guest:

Melodie Reynolds is the founder and CEO of Elate Beauty.

Elate Beauty is a brand of ethically-made and sustainable cosmetics.

Connect and learn more about Melodie and Elate Beauty here:

Instagram:
https://www.instagram.com/melodieelated
https://www.instagram.com/elatecosmetics 

Website:
https://www.elatebeauty.com 

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

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