The Agent Goldmine - Real Estate Agent Business Building

(Ep. 38) Cracking the Code of Real Estate Coaching Success with Melissa Cruz


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Today on The Agent Goldmine we are cracking the code of real estate coaching success with Melissa Cruz, a real estate agent and coach based in Florida.

Her decision to join real estate was driven by her desire to help people. Like others, Melissa faced struggles in real estate but this did not STOP her from learning and adapting to the industry.
Melissa's success is not just personal; she has also built a successful brokerage with her business partner. Together, they're on a mission to guide newbie agents to score their first FIVE deals within just five months!
In this episode, we're flipping the script! Melissa, who's usually the one asking the questions, will now be in the hot seat. Get ready to uncover her tips, tricks, and secrets to real estate success!

Key Takeaways
00:00Melissa’s stats and background
2:22Journey to real estate
4:18Melissa’s Assertiveness
5:39Transitioning from not doing well to coach closings
7:08Finding the first clients
7:52Evolution of marketing lead gen strat
8:14Starting her own brokerage
9:14The right business partner
10:20Tactical stuff for a new brokerage
12:49Onboarding new agents
13:47Desired qualities for agents
15:12Kicking people out
15:55Time management
17:27Disc profile
19:54Melissa’s GOLDEN NUGGET
23:04Involving the kids
26:15Melissa’s leverage
27:16VA’s duties and responsibilities
29:05Coaching call
30:24Calling people out
32:57Melissa’s future plans
35:24Last piece of advice
37:34Favorite App or Tool
38:13Upcoming events
38:32How can we help Melissa in her Business
40:34Best way to contact Melissa
Snag the Golden Nuggets from this episode!
https://www.theagentgoldmine.com/
Be a bro, share the show + hit us with a 5-star review!
https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC
https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343
https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1
Hang with Us!
Ali’s IG: https://www.instagram.com/Ali_The_Agent/
Shelby’s IG: https://www.instagram.com/TheShelbyShow__/
Connect with Melissa
Facebook https://www.facebook.com/coachmel19/
Instagram https://www.instagram.com/mcruz.19
Youtube https://www.youtube.com/@melissacruz1019
Linkedin https://www.linkedin.com/in/mcruz19
Website https://melissa-cruz.mailerpage.com
Resources and Links
Calendly https://calendly.com
Cyberbacker https://cyberbackercareers.com
Innermetrix https://profiles.innermetrix.com/VO/3470a4ea/
Zillow https://www.zillow.com
Canva https://www.canva.com/en_ph/
Music Credits 🎵
Music from #InAudio: https://inaudio.org/
Track: Energetic Hip-Hop Lo-Fi by Infraction [No Copyright Music] / Neo Sou

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The Agent Goldmine - Real Estate Agent Business BuildingBy Ali Garced and Shelby Johnson

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