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Now that the eCommerce space has grown so much, to succeed you have to create something different. Otherwise, you are just going to spend a lot more money to capture attention and acquire a customer. You have to stand out.

In this episode, Jordan West and Jason Wong talk about what's working and what is not in the current landscape. Jason shares his journey in the eCommerce space since he was a teen and the lessons he learned from it now as an investor in numerous successful companies!

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• A lot of success comes down to timing, the right opportunity showing up, a little bit of luck, and some skill.
• Even a silly idea should have contingency plans for it.
• Every founder needs to think through the consequences of doing a certain thing, how they can minimize their risk exposure, how they can make their life easier down the line, or how they can make more money by doing this one thing.
• Brands should be innovative.
• If you're just making something mediocre, you're not going to stand out.
• Only brands that have that wow factor in their product are going to survive.
• Beyond the IOS 14 level, the algorithm has changed how people consume content, driving a different landscape for what kinds of products survive and what don't.    
• Media buyers nowadays aren't the media buyers that you're seeing years ago. 
• Hiring the right people to bring your visions to life makes a huge difference to your business.

Recommended App: Bounty
https://www.bounty.co 

Recommended Book: Pitch Anything by Oren Klaff
https://www.goodreads.com/en/book/show/10321016 

Today’s Guest:

Jason Wong has been an eCommerce founder since he was 14 and now owns multiple brands and consults on some of the fastest growing DTC and technology companies in ecommerce.

Connect and learn more about Jason Wong here: 

Twitter: https://www.twitter.com/eggroll
Instagram: https://www.instagram.com/pug 
Podcast: eCommerce Building Blocks
https://open.spotify.com/show/10CBUCOefYMW1daDnzNBnn
https://podcasts.apple.com/za/podcast/ecommerce-building-blocks/id1609342466 

This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. 

Parker is currently offering a $1000 sign-up bonus for Secrets To Scaling Your Ecommerce Brand listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! 

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast