Are you struggling to navigate the world of social media for your pet business? Wondering if hiring a social media manager is the right move for you? Join us in this episode of Bella in Your Business as we delve into the nuances of social media management and how it can propel your pet business to new heights.

From understanding the unique qualities of a social media manager to creating engaging content that resonates with your audience, we explore the ins and outs of effective social media strategies tailored specifically for pet-sitting and dog-walking businesses.

But it's not just about posting content randomly. It is about having a clear social media strategy aligned with your business goals, coupled with a deep understanding of your target audience's preferences and behaviors.

And let's not forget about the human touch. There needs to be a balance between the professional and personal aspects of your business, and how a skilled social media manager can navigate this delicate terrain with finesse.

But before you rush into hiring just anyone to handle your social media, listen closely. We will unravel the key considerations, including cost, expertise, and the importance of ongoing education and motivation for your social media manager.

So, if you're ready to harness the power of social media to grow your pet business, tune in now and unlock the secrets to effective social media management that will set you apart in the competitive pet industry.

This episode was brought to you by JazzHR

Topics & Key Points:

Hiring a social media manager and its responsibilities

Social media management for pet-sitting and dog-walking businesses

Social media management and its importance

Timestamps:

[2:27] Social media management for pet sitting and dog walking businesses.

[7:01] Hiring a social media manager and their responsibilities.

[11:35] Hiring a social media manager for a pet-sitting business.

[16:11] Importance of Social media management

Notable Quotes:

[3:17] "There are lots of different ways to be successful. But I think what most people don't understand is that when you're talking about social media managers, there are so many different things that you have to think about."

[5:48] " Do you have good KPI goals, key performance indicators? How are we going to determine if this person is doing a good job? Or is it like 75% of the people I see or talk to out there for the first time. It's just Oh, I have someone posting to my social. "

[16:46] " That's it. It's not about spending hours and hours and hours doing this. So listen, if you're out there, and you're wondering, shoot, am I making mistakes? Or am I doing good?"

Resources:

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Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Today, we're going to talk about something that well, you probably already know, because you've seen the title of this episode, right? But I'm hiring a social media manager. And I'm so grateful to see so many of you start to do this. And because when I started doing better marketing with Bella way back in January 2018 and getting under the hood of a lot of your social media, you know, I was still convincing people to use social media, it's a great way to do things. And now, you know, a lot of you are realizing how much it can help get you clients and staff from a personable standpoint, right, we've talked a lot about how most likely people aren't going to just see your social media or like you don't hire us and then just call you and hand over their keys, and how it kind of works as a bigger ecosystem. But social media is your storefront, it is that place where you get to be seen, and heard. And then evoke that trust and personality.