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People these days prefer to see real customers who use your product and see how they use these products in their everyday lives. It is a big help to establish a good relationship with your customers and give them the best experience possible with your brand.  

In this episode, Corinne Crockett of Outer talks about an incredible and unique way that they set up 1000 physical retail locations without putting up much money which resulted in exponential success.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• One of the biggest secrets to Outer's success has been its neighborhood showroom program.
• Brands can partner with outer and showcase their products in their neighborhood showroom.
• User-generated content (UGCs) are important for people these days. They don't want to hear from a salesperson who's paid a commission, they want to hear what people think from real people.
• Building a strong community of people who love your brand can be a huge help for your business.
• Business owners need to be agile and okay to leave behind the strategies and tactics that worked yesterday but don't work for them today. 

Recommended App:

Impulse
https://apps.apple.com/us/app/impulse-brain-training/id1451295827
https://play.google.com/store/apps/details?id=com.cyberry.impulse&gl=US 

Recommended Podcast:

Acquired
https://www.acquired.fm/ 

Today’s Guest:

Corinne Crockett is the SVP of Marketing at Outer.

Outer is a sustainable outdoor furniture company.

Connect and learn more about here:
Website:  https://liveouter.com/
LinkedIn:  https://www.linkedin.com/in/corinnecrockett 

This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.

Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)