Building out a new arm of your business in the middle of a pandemic is no small feat-but sometimes it's necessary.

In recent episodes, we've talked to different badass business owners who transformed or pivoted their businesses in response to COVID. They shared why they pivoted, how they did it, and how they're doing now.

Today's guest, Ben Potts, is another living example of how you can alter your business to meet your needs and your clients right now-and be a badass business owner all at the same time.

Interestingly, Ben was able to seamlessly open a consulting company because he was already a true expert-spending decades learning every inch of the business and meeting so many people.

As you'll hear, when you're consulting and before you've launched any sort of marketing, your first clients are going to be people that you already know-or people that they know! That's why it's essential to reach out to everyone you know that might be interested in what you're offering.

In this episode, Ben and I are going to dive into the method behind developing and launching his new program, Better Bar menu, and how he created a lucrative business before doing any kind of marketing.

Tune into this episode to hear:

Learn more about Ben Potts:

Learn more about Pia: