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When you build a community, you’re taking people with you on your journey and you let them grow your brand with you. The more organic and authentic the community is, the more it makes people stay. 

In this episode, Tom Worcester of Lunchbox Packs talks about building real physical communities around their brand and shares the way they scaled substantially 5 times this year with little to no paid advertising.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Try to get in front of people and let them know that you have an answer to their problems.
• Building a community among people with the same interests and values is easier.
• An authentic community will keep people coming back and even bring more people to it.
• Great people are self-driven, smart, and can understand the big picture.
• When you bring on great people, empower, and trust them, there's no need to manage.
• Never take your foot off the gas of quality.

Recommended Tool:
Northbeam https://www.northbeam.io/ 

Recommended Book:
Think and Grow Rich by Napoleon Hill
https://www.goodreads.com/book/show/30186948-think-and-grow-rich 

Subject Matter with Ben Bradbury
https://podcasts.apple.com/us/podcast/subject-matter/id1441317702 

Today’s Guest:

Tom Worcester is the founder of Lunchbox Packs, a brand that provides hydration bags and fanny packs for festivals and concerts.

Connect and learn more about Tom and Lunchbox Packs here:
Website:  https://www.lunchboxpacks.com/
Instagram: https://www.instagram.com/lunchboxpacks/
Twitter: https://twitter.com/lunchboxpacks 
Twitter:  https://twitter.com/tzwor

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