Send us a text

Black Friday is the biggest shopping period of the year. This is a massive opportunity and brands should be well-prepared.

In this episode, Jordan West talks about his tried and tested tips to prepare for Black Friday sales.

Listen up and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Black Friday is famously the best time for people to open up their wallets, and this year is no exception. Even with the looming recession that we’re in right now- this is the time to sell.
• There’s going to be a longer sales season. 65% of people say that they are going to make their purchases before Black Friday.
• Make sure that the user experience on your website is going well. This starts with your site speed.
• Double down on your top sales channels.
• Create a contingency plan. Make sure that you understand what you are going to do if the sale that you launched doesn’t go crazy.
• Serve shoppers in person. If you have a warehouse, run a Black Friday Warehouse sale to bring people in and experience your brand more. 
• Have your delivery strategy down. Make your customers understand that it might take a longer time for their products to be delivered.
• Look into Late Shipment.

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.