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AI technology is becoming smarter as time passes and it’s happening incredibly fast. Knowing how to utilize these technologies to complement our marketing and copywriting skills will give us far superior output in terms of quality and efficiency - for those of us willing to adapt to this new technology, we have nowhere to go but up.

In this episode, Jordan West talks about Open AI, Chat GPT, DALL-E, and more AI products that technology is bringing to marketers and the world of eCommerce. He discusses what these mean for businesses and the world in general.

Listen and learn in this episode!

Key takeaways from this episode:

• Chat GPT is an interesting program that allows you to ask AI to do any writing task you need.
• While AI technology can automate certain tasks and make writing more efficient, it’s unlikely to fully replace human copywriters, at least for now. Instead, AI technology can assist copywriters by radically improving output.
• AI technology doesn’t have that human touch of creativity and strategy yet.
• DALL-E creates artwork that has never been created ever before when given a prompt.
• You still need to know what your audience wants. Knowing your audience through real human conversations is way more important than ever before.
• Focus on strategy and what makes your brand unique.
• Knowing how to use and harness these technologies will be what the next 10 years look like. 
• Knowing how to play with these technologies and not allowing them to completely overtake the value that you bring to the table will be invaluable in the future. Focus on human interactions.
• Go to Open AI and start playing around with it. Ask tough questions.