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Consumers’ attention has shortened throughout the years but customers will always look for a great experience and appreciate being given value.

In this episode, Tom Coburn talks about the best kind of interactive experiences on a website and the most effective kinds of quizzes for eCommerce brands. He also shares some valuable tips on how and when to capture leads. 

Listen and learn in this episode!

Key takeaways from this episode:

• Quizzes provide a better shopping experience on your website, drive more sales, and help brands with data-gathering. 
• When most people see an email popup, they close it immediately. Instead, it’s more effective to have your pop-up be a prompt to take an interactive quiz.
• E-commerce marketers are trained to remove steps, but it’s the equivalent of asking someone for their phone number as your opening line. 
• People don’t want intrusive, in-your-face experiences. They want to engage with content and they want something valuable given to them. 
• You’re balancing capturing leads, driving sales, and giving people a good experience. The right balance is to do the lead capture before the product recommendation but make it skippable. Don’t make it required. 
• Your quiz must be optimized for every device.
• Try to start with some fun and engaging questions. 
• The biggest drop by far in quizzes is on the first question. Once they answer the first question, there’s an average completion rate of 85-90%. Getting that first click is crucial. 
• The quiz type depends on the channel, the environment of where the consumer is, or how high or low in the buying funnel they are. 
• Don’t position the click-through rate as the main KPI from your quiz. It’s more about what happens after the first click. 

Recommended Tool:
Loom https://www.loom.com 

Recommended Podcasts:
The Tim Ferriss Show
https://tim.blog/podcast/?amp 

Tara Brach
https://www.tarabrach.com/talks-audio-video/ 

Sam Harris
https://www.samharris.org/podcasts 

Recommended Audiobook:
My Big Toe by Thomas Campbell
https://www.audible.com/pd/My-Big-TOE-Awakening-Audiobook/B00DICF4B2 

Today’s Guest

Tom Coburn is the CEO of Jebbit, a no-code platform that helps brands design quizzes without technical support.

Connect and learn more about Tom Coburn and Jebbit here:

LinkedIn: https://www.linkedin.com/in/tomcoburn?trk=public_profile_browsemap
Website: https://www.jebbit.com/