In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products.

She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person?

In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering. 

We’ll chat about how to:

• Know if you have only one dream client or need to market to many. 

• Be cautious about overdoing it with your offerings.

• Avoid overcomplicating different avatars.

• More juicy tips on how to market multiple products to your dream client/clients!

You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question about how many dream clients her assorted offerings should have is an essential one to analyze. 

Want the full scoop? Tune into Thrive by Design podcast episode 428 now!

 

Here are the resources mentioned in the show:

Follow Emy Oikawa on Instagram!

Get Chapter One of The Desired Brand Effect Book

 

Here are the resources mentioned in the show:

 

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xo, Tracy Matthews

 

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