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People sometimes find it hard to make a purchase decision for a product even after reading several reviews, but with Experify it’s easier than ever. People can start conversations or even meet up with others who already have that product to see it in person.

In this episode, Jordan West and René Pfitzner talk all about Experify, how it works, and what brands it would and wouldn’t work for.

Listen and learn in this episode!

Key takeaways from this episode:

• The way Experify works is through community building. People sign up and have conversations with people who already have a particular product that others want to check out.
• Experify works very well with DTC brands that sell high-involvement goods and would not work well with fast-moving ones.
• Price is one dimension but it is more about how involved the consumer is with the product.
• People can redeem points and rewards for signing up and getting involved.
• The conversational approach in Experify is what makes the difference, especially with products that can be used in different ways and circumstances.
• People always look for authenticity.
• Building a strong network and community is crucial for every brand’s success. 

Recommended Tool:
Slack https://slack.com/

Recommended Audiobook:
Siddhartha by Hermann Hesse https://www.goodreads.com/book/show/52036.Siddhartha

Today’s Guest

René Pfitzner is one of the 3 co-founders of Experify. They started the company in Switzerland. They are now based in Switzerland and in California. They help eCommerce brands get people who are interested in their products to talk to people who already own them.

Connect and learn more about René Pfitzner and Experify here:
LinkedIn: https://www.linkedin.com/in/rene-pfitzner/
Twitter: https://twitter.com/pfitznerrr
Website: https://experify.io/

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