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Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

Elite Worldwide will keep you accountable and show you the road to shop success. They are for me. Find out how HERE

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In this episode, Mike and Bryan are joined by John Firm of Firm Automotive in Fort Worth, Texas. John talks about how he focuses his shop around fleet work, saying fleet accounts provide a lot of stability. The guys also bring up the cons of being a "hero" shop, pointing out that knowing your niche and charging your value is a smarter business model. Also, just wait till you hear the latest shop confession story.

00:00 "The Hero Shop Trap"

08:23 "Questioning Job Performance Value"

15:50 Preventing Employee Disengagement

17:40 Fuel Strategy Documentary

23:20 Cowboy Style Origins

28:59 Journey to Amazon Fishing Expedition

34:27 Cultural Perspectives on Size

39:54 "Exotic Wildlife at Low Fence Ranch"

48:30 Confident in Technician's Expertise

53:23 Letting Go: Business Challenges