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Success in digital marketing depends on the goals you identify right from the start. The clearer your goals are, the more efficient your ad strategies will be.

In this episode, Jordan West interviews Andy Janaitis from PPC Pitbulls. They talk about the best ad campaigns to spend your money on if you have a $10,000+ monthly budget. They also discuss Performance Max campaigns, branded search, and where these two fit in.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The first step is to figure out the stage you are in your business and the specific goals you want to achieve next. Once you simplify and understand these things, you can then come up with the best strategies to apply to your business.
• It helps to first check the profitability of your campaigns.
• When set up correctly, branded searches are cheap tools that are still effective to get a higher edge against competitors and control your ad listings.
• Limit the number of campaigns to run based on your budget for ad spend.
• The more you can consolidate the data coming back in, the more you are giving the model a chance to get running and learning as quickly as possible.
• Avoid running the same product in different asset groups.

Recommended Tool:
Google Analytics https://analytics.google.com/

Recommended Podcast:
Animal Spirits Podcast https://animalspiritspod.libsyn.com/

Today’s Guest:

Andy Janaitis has been in the digital space for 10 years now serving clients from different industries. He started PPC Pitbulls in 2020. They have a mission to support craft brands. They simplify digital marketing, boost online sales, and develop online customer relationships for these brands.

Connect and learn more about Andy and PPC Pitbulls here:
LinkedIn: https://www.linkedin.com/in/andyjanaitis/
Website: https://ppcpitbulls.com/

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