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Scaling a brand is a complex task that requires a well-thought-out strategy and execution. Bold and effective risk-taking, a strong team culture, optimized streamlining systems, and successful acquisitions are the things that determine the success and scalability of a business.

In this episode, Jordan West talks to Pradeep Kumar Sacitharan of Donsfield. They talk about what it takes to scale up a brand. Pradeep extensively shares what they look for when acquiring brands and their process of acquiring them.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Set historic bold goals. The scale that you want to scale is directly linked to your confidence.
• If you back yourself to scale quickly enough, you’ll scale quickly enough.
• Think of how quickly you can capitalize on volume, revenue, and cash flow.
• As soon as you acquire, you're adding revenue. And the quickest way to make money is to buy money. 
• Scaling a particular brand or a company comes down to people and systems.
• Cashflow is always going to be king.
• Scaling a brand is also making different verticals within that brand or within your business empire.
• When you're an expert, you think you're clever, but you're actually not. The real genius is when you can expand and go to other places and succeed.
• Knowledge is not power. Knowledge is leverage. Leverage is power.
• Markets in the next years depend on each country.

Recommended Tool:
Sellerboard https://sellerboard.com/

Recommended Podcast:
The Podcasters Podcast https://podcasterspodcast.com/

Today’s Guest:

Dr. Pradeep Kumar Sacitharan from Donsfield calls himself a serial dropout. He dropped out of high school, went to and dropped out of Oxford and Harvard, went to Dubai and learned buying companies, and dropped out of corporate pharma to start his own e-commerce business. He likes to do things quickly but very thoroughly

Connect and learn more about Pradeep here:
LinkedIn: https://www.linkedin.com/in/pradeepkumarsacitharan/

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