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Brand owners are also consumers. As consumers, we understand that subscriptions can be annoying, but as brands, we may want consumers to commit to subscriptions to get that subscription revenue. The best strategies are to find the right balance and give our best to provide the utmost value to our consumers.

In this episode, Jordan West interviews Ben Fisher, the CEO of Rodeo. They talk about all things subscriptions. They share insights on a whole new way to reimagine subscriptions, subscription revenue, and what it means for DTC brands. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Consumption of products varies over time. 
• Brands want consumers to commit to a subscription. The way to stand out is to go back to focusing on providing a great customer experience. 
• Pair the right strategy with the right kind of customers.
• The brands that do very well in the space are the ones that focus on the best interests of their customers and recognize their long-term value.
• People can tell when a brand is in it just to make money.
• No consumer wants a subscription. What consumers want is your product when they need it.
• Create a small fun interaction with your customers that is also an opportunity to get feedback from them. 
• Think of ways to be on top of the minds of your customers and be perceived as helpful. 
• The goal is not to scale quickly but to get to a point where the scale matters.
• Do things that are not scalable and figure out how to scale them after. These are the things that bring the most value. 

Recommended Tool:
Raycast https://www.raycast.com/

Recommended Books:
The Membership Economy
https://www.amazon.com/Membership-Economy-Forever-Transaction-Recurring/dp/0071839321

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8

Today’s Guest:

Ben Fisher is a designer and programmer. He’d been building software tools for most of his life and even started coding in 5th grade. He is now the technical CEO and co-founder of Rodeo. They help 8-figure CPG brands optimize customer LTV through flexible subscriptions.

Connect and learn more about Ben and Rodeo here:
Website: https://hey.rodeo/
LinkedIn: https://www.linkedin.com/in/skinnyandbald/
Twitter: https://twitter.com/skinnyandbald?lang=en

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