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The e-commerce industry presents a myriad of challenges that are both unavoidable and often unforeseeable. Nevertheless, brands that have firmly established sustainable principles are better equipped to steer through these difficult times with greater ease and resounding success.

In this episode, Jordan West interviews Ben Leonard, author of a book on building successful physical product e-commerce brands. They discuss the principles, strategies, and tactics that have stood the test of time, including building a brand identity, focusing on sustainable principles, and building relationships with existing customers. They also touch on personal stories of exiting a business and the importance of perseverance and doing things that don't scale to gain an edge over competitors. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Building a sustainable e-commerce brand requires building a brand identity and not just selling on Amazon.
• User-generated content converts better than paid or professional content due to the principle of unity.
• Shared responsibility, working together,  and maintaining strong relationships are keys to scaling an e-commerce brand.
• Building connections with the brand, not just with the product, is crucial for success in running a business.
• Small business owners have this "street fighter mentality" and are willing to do what it takes to get things done.
• Understanding the audience and developing products that solve their problems is crucial for e-commerce businesses.
• Building a brand identity has become essential for institutional buyers.
• Doing things that don't scale, like podcasting, can add extra power to a business and give it an edge over competitors.
• Perseverance is key - those who are willing to put in the effort can win.

Recommended Tool:
Klaviyo https://www.klaviyo.com/

Recommended Audiobook:
Infinite Game by Simon Sinek https://simonsinek.com/books/the-infinite-game/

Today’s Guest:
Ben Leonard had always been into fitness as a way to relieve stress from his job. But when he fell ill with a heart problem in 2015, he had to take a break from work and his fitness hobbies. It was then that his girlfriend, who was studying at the time, encouraged him to take up something new. Ben remembered an idea he had for a fitness brand four years earlier but had made excuses not to pursue it. With time on his hands, he decided to go for it and started his fitness brand. He realized e-commerce was the way to go and hasn’t looked back since.

Connect and learn more about Ben Leonard here:
LinkedIn: https://uk.linkedin.com/in/benjleonard
Book: Quit Stalling, Build Your Brand quitstallingbook.com/jordan

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