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The conversation highlights the need for brands to understand the true impact of their efforts, while also advocating for skepticism in marketing measurement.We also have valuable tips on optimizing channels through testing and relying on a brilliant team for successful scaling.
In this episode, Jordan West interviews Michael Kaminsky who shares his insights on measuring incrementality in branded search spending, conducting geo holdout tests, and the importance of building a testing muscle to inform marketing strategies.
Listen and learn in this episode!
Key Takeaways from this episode
Recommended Podcast:
Acquired:
https://www.acquired.fm/episodes
Lenny’s Podcast:
https://www.lennyspodcast.com/episodes/
Recommended Tool:
Things 3:
https://culturedcode.com
Today’s Guest:
Michael Kaminsky is the co-founder of Recast. He is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.
Connect and learn more about Michael and Recast here:
Website: http://www.getrecast.com
LinkedIn: https://www.linkedin.com/in/michael-the-data-guy-kaminsky
Twitter: https://twitter.com/Mike_Kaminsky
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
4.9
3838 ratings
Send us a text
The conversation highlights the need for brands to understand the true impact of their efforts, while also advocating for skepticism in marketing measurement.We also have valuable tips on optimizing channels through testing and relying on a brilliant team for successful scaling.
In this episode, Jordan West interviews Michael Kaminsky who shares his insights on measuring incrementality in branded search spending, conducting geo holdout tests, and the importance of building a testing muscle to inform marketing strategies.
Listen and learn in this episode!
Key Takeaways from this episode
Recommended Podcast:
Acquired:
https://www.acquired.fm/episodes
Lenny’s Podcast:
https://www.lennyspodcast.com/episodes/
Recommended Tool:
Things 3:
https://culturedcode.com
Today’s Guest:
Michael Kaminsky is the co-founder of Recast. He is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.
Connect and learn more about Michael and Recast here:
Website: http://www.getrecast.com
LinkedIn: https://www.linkedin.com/in/michael-the-data-guy-kaminsky
Twitter: https://twitter.com/Mike_Kaminsky
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
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