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Interpreting data and using scientific methods to guide your customer acquisition cost (CAC) and customer lifetime value (LTV) strategies. Numbers don't lie, guys! 

In this episode, Jordan West and Chris Shipferlink, GW Partners  dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply chain, and building strategic relationships with suppliers. If you're looking to maximize the value of your business and understand your exit plan, this episode is a must-listen.

Listen and learn in this episode!

Key takeaways from this episode:

• Understanding different acquisition channels and their associated unit economics can help optimize marketing strategies.
• Building a strong brand promise and story influences product development and marketing efforts and adds value to the company.
• Having intellectual property, such as utility patents and design patents, can reassure buyers and protect future investments.
• Creating a clear product development roadmap can enhance the value of a company and make it more attractive for potential buyers.
• Having the right team in place, with talented employees willing to stay after an acquisition, mitigates risk and increases the valuation of a business.
• Negotiating and building relationships with suppliers, especially in different countries, is crucial for supply chain success.

Today’s Guest:

Chris Shipferling, CEO of GW partners, specializes in business consulting and investment banking services for the lower middle market. Their main focus is to assist business owners in optimizing all aspects of their company in preparation for an eventual exit. They work closely with owners to determine the right time to bring their business to market, ensuring that it becomes a valuable asset.

Connect and learn more about Chris and GW Partners:

Website: www.gw.partners

LinkedIn: https://www.linkedin.com/in/chrisshipferling/

Email: [email protected]

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