Secrets To Scaling Your Ecommerce Brand

Ep 491: How To Advertise THC On Facebook Ads with Olivia Alexander, Kush Queen


Listen Later

Send us a text

Embrace creativity despite limitations. From viral videos to a unique crowning program, they showed us that thinking outside the box can lead to remarkable growth.

In this episode, Jordan West and Olivia Alexander, founder and CEO of Kush Queen, discuss their journey and the unique challenges they faced in marketing their product. They emphasize the value of real human interaction with customers, such as answering emails and calls, as it helps build a strong connection and foster loyalty.

Listen and learn in this episode!


Key takeaways from this episode:

  • Building a successful e-commerce brand may involve facing challenges and restrictions in advertising, but creative strategies and community engagement can help overcome these limitations.
  • Prioritizing customer care, product quality, and consistency is crucial for long-term success.
  • Lifetime value (LTV) and building a base of returning customers should be a focus for sustainable growth.
  • Offering free samples and generous discounts can be effective marketing strategies for attracting new customers.
  • Utilizing tools like Postscript for SMS marketing can yield excellent results.
  • Transparency and honest communication between brands and agencies are essential for a successful partnership.
  • Organic content creation, email marketing, and building a community can play a significant role in brand growth.
  • Despite regulation challenges, stigmas, and changes in terms of service, there are still opportunities for small businesses in the industry to thrive.


Recommended App/Tool:

Klaviyo: https://www.klaviyo.com/

Postscript: https://postscript.io/

Mailchimp: https://mailchimp.com/

Salvit Advisors: https://www.salvit.com/

Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6


Today’s Guest:

Olivia Alexander, Founder and CEO of Kush Queen, a company in the cannabis industry. Olivia started her journey by selling CBD products and navigating through the challenges of marketing regulations and payment processing limitations. With her experience and expertise, Olivia shares valuable insights on how to sell products when traditional paid ads are not an option.


Connect and learn more about Olivia and Kush Queen:

Website: https://kushqueen.shop/

LinkedIn: https://www.linkedin.com/in/olivia-alexander-a823112a/

Twitter: https://twitter.com/TheLivAlexander



...more
View all episodesView all episodes
Download on the App Store

Secrets To Scaling Your Ecommerce BrandBy Jordan West

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

38 ratings


More shows like Secrets To Scaling Your Ecommerce Brand

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,443 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,836 Listeners

The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

The Side Hustle Show

1,583 Listeners

Shopify Masters by Shopify

Shopify Masters

372 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,793 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,239 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,332 Listeners

My First Million by Hubspot Media

My First Million

2,618 Listeners

Acquiring Minds by Will Smith

Acquiring Minds

248 Listeners

The UpFlip Podcast by UpFlip

The UpFlip Podcast

249 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

185 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners