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Digitization is on the rise. In the next 10 years, an estimated 700,000,000 people will digitize their shopping habits, creating a vast market full of untapped potential.

In this episode, Jordan West and Ramiro Velasco from GoAvance share how he initially engaged in business activity for personal gain and discovered an inefficient yet full-of-opportunity market. They emphasizes the importance of being part of a growing market and sheds light on the challenges one may face when trading in a shrinking market, citing examples such as bear markets and competition from the likes of Amazon. Capital raising, the role of YouTube, and the challenges faced by agencies are also explored, along with surprising connections between business and music. He anticipates a significant increase in digitized shopping habits over the next decade, creating a larger market and exciting opportunities.

Listen and learn in this episode!

Key takeaways from this episode:

• Recognize the importance of being part of a growing market and the challenges of trading in a shrinking market. 
• Avoid being a bad client by putting yourself in the shoes of service providers and understanding their perspective. 
• Acknowledge that nobody has all the answers and that everyone is continually learning and figuring things out. 
• Realize that there is no one-size-fits-all solution when it comes to raising capital for businesses. 
• Be upfront, honest, and set realistic expectations when working with agencies or service providers. 
• Explore and leverage diverse backgrounds and experiences to find unique opportunities in the e-commerce market. 
• Understand the changes in consumer behavior and the digitization of shopping habits, which present new opportunities for businesses. 
• Recognize the potential of underrepresented categories and the importance of strategic planning when launching products. 
• Seek expert guidance when entering new markets to avoid costly mistakes. 
• Explore unique payment solutions like installment plans to overcome payment issues and attract more customers.

Today’s Guest:

Ramiro Velasco Mesina, President and Co-Founder, GoAvance specializes in Amazon and Latin American e-commerce, with a track record of achieving substantial growth for more than 50 seven-figure brands on the Amazon platform. His expertise lies in assisting brands in entering the Latin American e-commerce markets and addressing the various challenges that foreign brands typically encounter in these markets.

Connect and learn more about Ramiro and GoAvance:

Website: https://goavance.com/

LinkedIn: https://www.linkedin.com/in/ramiro-velasco-mesina-a96bb8143/?originalSubdomain=mx

Email: [email protected]