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Q5 is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping to capture procrastinators and justify purchases.

In this episode, Jordan West and Lauren Petrullo, Founder of Mongoose Media,  dug deep into data optimization, CPMs, and CPAs, and even explored the fascinating world of TikTok Shops. 

Listen and learn in this episode!

Key takeaways from this episode:

• Giving back to the world and supporting causes through platforms like tree-planting initiatives.
• The difference between CPMs and CPAs and how they relate to advertising costs during q5.
• The value of strong data sets for optimization and performance in Facebook advertising.
• Emphasizing the importance of treating customers as individuals and building relationships for stronger lifetime value.
• The impact of TikTok Shops on influencer marketing and the need for similar performance-based programs on other platforms.

Recommended App/Tool:

Stape: https://stape.io/

Popsixle: https://popsixle.com/

Blotout: https://blotout.io/

Hyros: https://hyros.com/

Triple Whale: https://www.triplewhale.com/

Forest: https://www.forestapp.cc/

Recommended Book/Podcast:

Perpetual Traffic: https://perpetualtraffic.com/podcast/

Roland Frasier: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104

Today’s Guest:

Lauren Petrullo, Founder and CMO of Mongoose Media, is a former marketing and business development professional who had the amazing opportunity to work for the Walt Disney Company in Orlando, Florida. She would brainstorm and develop solutions for seemingly impossible scenarios, using her creative thinking abilities. 

Connect and learn more about Lauren and Mongoose Media:

Website: https://mongoosemedia.us/

LinkedIn: https://www.linkedin.com/in/laurenpetrullo/