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It’s important to fine-tune a product by collecting post-purchase data and reading every testimonial, including one-star reviews. 

In this episode, Jordan West and Steve Wasik, CEO of Vktry Gear, discuss the company's impact, customer experience strategies, and the challenges of scaling business. They also delve into topics such as social media marketing, customer satisfaction, and the importance of understanding your audience. 

Listen and learn in this episode!

Key takeaways from this episode:

• Consider bringing customer service in-house for better customer interaction and feedback, ultimately enhancing the customer experience.
• Focus on generating cash, taking care of your team, and understanding the customer as top priorities.
• Embrace an underdog mentality, be bold and creative, and take risks in branding to stand out as a challenger brand.
• Use a mix of entertaining and educational content to engage customers and leverage influencer partnerships for brand promotion.
• Stay informed about developments in social media platforms, such as the impact of TikTok shops on influencer marketing, and adapt strategies accordingly.
• Constantly find new products for upselling and focus on growing an email database to engage and retain customers.

Recommended App/Tool:

Hot Jar: https://www.hotjar.com/

Tiktok: https://www.tiktok.com/

Recommended Book:

Eating The Big Fish: https://www.eatbigfish.com/books/eating-the-big-fish

Today’s Guest:

Steve Wasik, CEO of Vktry Gear is a courageous leader, specializing in strategically and creatively building strong Consumer Product organizations and driving record level sales growth & profitability. Award-winning, strategic marketer adept at directing agencies and creatively building winning brands. Able to hit the ground running as evidenced by accomplishments across diverse Consumer Product categories.

Connect and learn more about Steve and Vktry Gear:

Website: https://vktrygear.com/?view=sl-4FE65C04

LinkedIn: https://www.linkedin.com/in/stephenwasik/