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Relying solely on optimized traffic to be a good marketer isn't the way forward. Marketers need to be vigilant and skilled in analyzing ad performance beyond just platform optimization.
In this episode, Jordan West shared why he believes that cost per click is a crucial metric for ad performance, and why relying solely on optimized traffic doesn't cut it. It's a heated debate worth listening to, with strong opinions flying around. With real-world examples and hard-hitting truths, Jordan leaves no stone unturned as he delves into the heart of this contentious issue.
Listen and learn in this episode!
Key takeaways from this episode:
Twitter Link:
https://twitter.com/zachmstuck/status/1730594775806419110
4.9
3838 ratings
Send us a text
Relying solely on optimized traffic to be a good marketer isn't the way forward. Marketers need to be vigilant and skilled in analyzing ad performance beyond just platform optimization.
In this episode, Jordan West shared why he believes that cost per click is a crucial metric for ad performance, and why relying solely on optimized traffic doesn't cut it. It's a heated debate worth listening to, with strong opinions flying around. With real-world examples and hard-hitting truths, Jordan leaves no stone unturned as he delves into the heart of this contentious issue.
Listen and learn in this episode!
Key takeaways from this episode:
Twitter Link:
https://twitter.com/zachmstuck/status/1730594775806419110
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