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Tommy Markham owns Markham's Automotive in Constableville, New York, and is a HUGE supporter of charging for diagnostic....this should be fun. Mike, Bryan and Mark talk about why you should charge for diagnostic and why you shouldn't. They also discuss the challenges and marketing benefits of investing in ADAS calibration equipment, even when the return on investment is hard to measure.

Timestamps:
00:00 What Will Mike Say/Do When He's Not President?

06:47 Diagnostic Charging Debate

08:01 Billing for Expertise Costs

13:26 "Job Value Reflects Readiness"

16:24 BMW Repairs and Water Damage

19:05 "Humble Confidence and Skill"

23:28 Exclusive ADAS Calibration Facility

24:32 ADAS Profit Challenges for Shops

28:02 "Public Education Challenges"

33:55 "Customized Signs for Visibility"

34:04 "Branded Car Complaint Story"

38:48 "Confidence and Abrasiveness"

42:28 "Career Dilemma and Choices"

46:17 Rental Car Damage Documentation

50:02 Mitsubishi MUT3 Critique

52:16 Mitsubishi's Missing Key Data

53:48 Mitsubishi Ownership Verification Issue

58:22 "Car Repairs and Priorities"