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Challenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition.
In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels for product exposure, and the potential of launching a brand in 2024. They delve into customer acquisition and retention strategies, scaling approaches, the value of first-party attribution, and the complexities of attribution models.
Listen and learn in this episode!
Key takeaways from this episode:
Recommended Tools/App:
Triple Whale: https://www.triplewhale.com/
AppSumo: https://appsumo.com/
Recommended Sites:
Uline: https://www.uline.com/
Corkcicle: https://corkcicle.com/
Today’s Guest:
Morgan Logsdon, Founder of Sixth House Marketing began her career in the startup world, taking on various roles as the company brought outsourced agencies in house. This led to valuable experience in direct-to-consumer marketing and product development. After working with other startups in growth and life cycle marketing, Morgan founded her own business, Sixth House Marketing. The company focuses on helping growth stage and pre-launch businesses go to market and scale, with a strong emphasis on branding.
Connect and learn more about Morgan and Sixth House:
LinkedIn: https://www.linkedin.com/in/morganmjenkins/
Website: https://www.sixthhousemarketing.com/
4.9
3838 ratings
Send us a text
Challenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition.
In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels for product exposure, and the potential of launching a brand in 2024. They delve into customer acquisition and retention strategies, scaling approaches, the value of first-party attribution, and the complexities of attribution models.
Listen and learn in this episode!
Key takeaways from this episode:
Recommended Tools/App:
Triple Whale: https://www.triplewhale.com/
AppSumo: https://appsumo.com/
Recommended Sites:
Uline: https://www.uline.com/
Corkcicle: https://corkcicle.com/
Today’s Guest:
Morgan Logsdon, Founder of Sixth House Marketing began her career in the startup world, taking on various roles as the company brought outsourced agencies in house. This led to valuable experience in direct-to-consumer marketing and product development. After working with other startups in growth and life cycle marketing, Morgan founded her own business, Sixth House Marketing. The company focuses on helping growth stage and pre-launch businesses go to market and scale, with a strong emphasis on branding.
Connect and learn more about Morgan and Sixth House:
LinkedIn: https://www.linkedin.com/in/morganmjenkins/
Website: https://www.sixthhousemarketing.com/
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