No BS Agency Podcast

EP 53: Kia Abrera on Starting Up a Video Production Company and Addressing Marketplace Misperceptions By Being Transparent with Pricing


Listen Later

From burned out to noped out, was there a moment that made you realize you’d had enough?

 

Today, we're going to talk to Kia Abrera about her journey from burnt out, working until four in the morning at her high level agency job to finally calling it quits and starting her own thing.

 

Kia is the co-founder and CEO of Braveworks Inc., a 6-figure video strategy and production company that specializes in videos with attitude. She creates scroll-stopping content that takes brave expert-preneurs from ME TOO to GO TO.

 

I met Kia last year when she joined my Badass Business Bootcamp, and then leveled up into working with me in my group coaching program, so I’ve had the pleasure of getting to know her and her business intimately. She is such a great example of how it takes more than expertise in your field to build a successful agency.

 

Today, we'll talk about the challenges of selling creative services in a market that sees the tangible output, but doesn’t understand the value of the creative process.

 

And we’ll discuss how the perception and expectation of “cheap” labor in the Philippines has created additional challenges for her business when selling premium services to an international market.

 

Tune into this episode to hear:

  • The table-flipping moment that made Kia realize she had to quit her ad agency job
  • Why she puts her pricing on an intake form, before a discovery call is even on the calendar
  • How your content marketing needs to account for three levels of audiences
  • How Kia is finding work-life balance on an international schedule by packaging video services into intensives
  •  

    Learn more about Kia Abrera:

    • Braveworks Inc
    • Kia-Abrera.com
    • Instagram: @kia_abrera
    • The Brave Founders Jumpstart Kit
    •  

      Learn more about Pia:

      • No BS Agency Owners Free Facebook Group
      • The Show Your Business Who's Boss Crash Course
      • Start reading the first chapter of my book
      • Piasilva.com
      •  

        ...more
        View all episodesView all episodes
        Download on the App Store

        No BS Agency PodcastBy Pia Silva

        • 5
        • 5
        • 5
        • 5
        • 5

        5

        82 ratings


        More shows like No BS Agency Podcast

        View all
        The Life Coach School Podcast by Brooke Castillo

        The Life Coach School Podcast

        8,827 Listeners

        Progress Mode with Brendon Burchard by Brendon Burchard

        Progress Mode with Brendon Burchard

        3,665 Listeners

        Earn Your Happy by Lori Harder | YAP Media

        Earn Your Happy

        2,790 Listeners

        The GaryVee Audio Experience by Gary Vaynerchuk

        The GaryVee Audio Experience

        16,831 Listeners

        The Amy Porterfield Show by Amy Porterfield

        The Amy Porterfield Show

        4,598 Listeners

        The School of Greatness by Lewis Howes

        The School of Greatness

        21,200 Listeners

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

        12,073 Listeners

        The Marie Forleo Podcast by Marie Forleo

        The Marie Forleo Podcast

        1,656 Listeners

        The Futur with Chris Do by The Futur

        The Futur with Chris Do

        855 Listeners

        EXPANDED Podcast by To Be Magnetic™ by To Be Magnetic™

        EXPANDED Podcast by To Be Magnetic™

        3,305 Listeners

        the bossbabe podcast by Natalie Ellis

        the bossbabe podcast

        2,016 Listeners

        Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

        Chill & Prosper with Denise Duffield-Thomas

        213 Listeners

        Marketing Made Simple by StoryBrand.com

        Marketing Made Simple

        288 Listeners

        The Mel Robbins Podcast by Mel Robbins

        The Mel Robbins Podcast

        20,212 Listeners

        Good Content with Shannon McKinstrie by Shannon McKinstrie

        Good Content with Shannon McKinstrie

        125 Listeners