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Explore the impact of company acquisition, the challenges of maintaining vision alignment, and the dynamic nature of advertising strategies.

In this episode, Jordan West and Alex Back, discuss the fascinating journey of building an e-commerce business in the furniture industry. From early successes and missed opportunities to the complexities of choosing the right e-commerce platform and the importance of personalized customer experiences. 

Listen and learn in this episode!

Key takeaways from this episode:

• Building trust in the direct-to-consumer market is challenging and crucial for long-term success.
• Early investment in SEO and organic traffic can yield significant benefits, highlighting the importance of digital marketing strategies.
• The importance of scalable systems and processes in driving growth and navigating transitions within a company.
• Challenges and potential regrets can arise when the vision and creative direction of a company are questioned after an acquisition or during transitions.

Today’s Guest: 

Alex Back, CEO and Founder of Couch.com has over 15 years of experience in the e-commerce and online retail industry, he is passionate about creating and scaling innovative solutions that cater to the needs and preferences of modern consumers. He’s currently building a state-of-the-art platform that helps consumers figure out how and where to buy a couch, a problem that has not been adequately addressed by the existing market players.

Connect and learn more about Alex and Couch.com:

LinkedIn: https://www.linkedin.com/in/alex-back-49784435/ 

Email: [email protected] 

Website: https://couch.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow