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Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success.



In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce industry, particularly in relation to app usage, pricing, and improving cost-effectiveness for brand owners. Ben shares his perspective on ethical agency practices and the unique solutions offered by Platter to address these industry issues.



Listen and learn in this episode!



Key takeaways from this episode:

• The discussion highlights misalignments between development agencies and brand owners, particularly regarding app usage, pricing, and improving cost-effectiveness for brand owners.
• There's a need to simplify app functionality to debunk the myth that building a high-converting storefront is expensive and time-consuming and to address the issue of brands getting stuck with too many apps, support teams, and high monthly expenses.
• Touches on potential partnership opportunities and investment offers, highlighting the strategy of creating a shared back office for mundane tasks and enabling agencies to exit at a higher multiple by being part of the roll together.
• Emphasizes the importance of agencies focusing on education, integrity, and efficiency in their operations, and providing cost-effective and transparent solutions for brands.

Recommended Tools/App:
Platter: https://www.platter.co/ 

Today’s Guest:
Ben Sharf is the co-founder of Platter, a company offering a theme and app bundle with white-glove implementation to enhance profitability on Shopify storefronts. During the episode, Ben expresses frustration with agencies moving brands to Headless architecture to control operations and profit without considering ethics. He advocates for ethical agency practices, stating that Platter focuses on education, integrity, and efficiency.



Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow