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Integrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads.

In this episode, Jordan West and Natasha Chilcott, a seasoned marketing professional with a wealth of experience in social media marketing for direct-to-consumer product brands. Natasha shares the importance of organic content in driving revenue and supporting sales, emphasizing the need to position the brand attractively before using ads. The conversation delves into the essence of organic content, the psychology-based marketing approach, and the integration of successful organic content into paid campaigns. 

Listen and learn in this episode!

Key takeaways from this episode:

• The significance of organic content for driving revenue and supporting sales.
• Emphasizing the essence of organic content in building a community and engaging with the audience on a cultural level.
• Understanding that social media is not primarily for problem-solving but for entertainment, education, and connection.
• The value of creating content that sparks conversations and evokes emotions without directly promoting the product.
• The importance of psychology-based marketing and the "unicorn method" in creating effective ads.
• Understanding emotional IDs and emotional drivers in marketing.
• Focusing on awareness and consideration phases in the sales funnel when creating social media content.
• The importance of testing in marketing and adapting strategies based on what's working in real-time.
• The success of leveraging social partnerships with ambassadors, influencers, and joint partner giveaways to collect emails for email marketing purposes.
• The significance of moving social media followers onto an owned data list for email marketing to drive higher conversion rates.

Today’s Guest: 

Natasha Chilcott, the Director of Marketing and Sales at Marr Media Group, specializing in social media marketing for direct-to-consumer product brands. With 10 years of marketing experience, Natasha also started her own marketing agency. During the podcast, she shares insights into the significance of organic content in driving revenue and supporting sales, the integration of successful organic content into paid campaigns, the importance of emotional IDs and understanding emotional drivers in marketing, and how her team operates on live dashboards, making daily adjustments to their content strategy based on real-time reactions and trending topics.

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