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Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers.

In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into the world of mobile apps for ecommerce as we uncover the power of motivational messaging, subscription management, and app incentives in driving customer retention and increasing purchase frequency. Learn how LSKD, an athletic apparel brand, leverages motivational messaging in push notifications, and how Tapcart's technology helps manage and customize subscriptions, leading to upsell opportunities. Discover the impact of mobile apps on customer lifetime value and the convenience they offer to the fast fashion demographic, specifically Gen Z. Plus, explore the importance of peer-to-peer engagement, push notifications, and app-exclusive promotions in building strong relationships with customers. 

Listen and learn in this episode!

Key takeaways from this episode:

• Motivational messaging in push notifications can increase user motivation and purchase frequency.
• Subscription brands can use mobile apps to manage and customize subscriptions, leading to increased retention.
• Tapcart's technology allows for subscription management within the app, creating upsell opportunities.
• Mobile apps contribute significantly to total sales for brands, emphasizing the importance of retention and convenience.
• Mobile apps can lead to higher conversion rates, average order value, and purchase frequency compared to websites.
• Gen Z and female fast fashion consumers find convenience and quick purchasing through mobile apps appealing.
• App incentives, such as exclusive products, discounts, giveaways, and gamification, can drive app adoption.
• Push notifications can be used to build relationships with customers through non-transactional messaging.

Today’s Guest: 

Sam Barati, is a key figure at Tapcart, a leading mobile app company that has been revolutionizing the ecommerce landscape for almost a decade. Sam's expertise lies in crafting cutting-edge e-commerce strategies for mobile apps, with a focus on app extensibility similar to websites, and offering exceptional service to their 2,000-plus customer base. As an esteemed expert, Sam Barati has a deep understanding of the pivotal role mobile apps play in driving retention, customer engagement, and unlocking significant sales potential for premier Shopify brands.

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