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Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are.

In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares insights on the power of nurturing a community, the different levels of a customer relationship, and the impact of building a community around your brand. Jordan speaks from his own experience of building brands based on the foundation of community and emphasizes the importance of allowing conversations within the community.

Listen and learn in this episode!

Key takeaways from this episode:

• Community building is essential for ecommerce brands.
• A community allows for two-way communication, not just broadcasting messages.
• Building a community where customers already gather, like on Facebook or Discord, is crucial.
• A strong community can lead to advocates who passionately defend and promote a brand.
• Responding to community feedback, even when negative, builds trust and loyalty.
• A successful community can lead to strong emotional connections with customers.
• Jordan West is considering offering formal help for brands looking to build and leverage their communities.

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