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TikTok is playing a bigger role in e-commerce, but its closed-loop attribution can be tricky, making it tough to track conversions directly—yet, it still drives sales on platforms like Amazon thanks to a powerful halo effect.

In this episode, Jordan West with guest Steven from TrioSEO. We'll explore the complexities of customer journeys on TikTok, the immense value of consistent and strategic blogging for long-term SEO success, and why personal branding and authentic content are more crucial than ever in the age of AI. Steven will also share his expert insights on creating a balanced approach that combines SEO with PPC to drive sustained traffic and sales. Whether you’re struggling with attribution challenges on social platforms or looking to build your brand’s authority through content

Listen and learn in this episode!

Key takeaways from this episode:

• TikTok Strategy and Attribution: TikTok’s growing role in e-commerce is hindered by attribution challenges, but ads still boost sales on other platforms like Amazon through a halo effect.
• SEO and Blogging: Blogs strengthen SEO by enhancing category pages, with SEO being a long-term game requiring a balanced approach of content, technical SEO, and backlinks. PPC complements SEO for a well-rounded strategy.
• Authenticity and Personal Branding: Personal branding is key, as it resonates more with audiences than AI-generated content.
• Steven Schneider's Offers: Steven is active on LinkedIn, offering three free blog articles (worth $1200) for the first month, with a focus on blogging over backlinks.
• SEO Tools: Quality data sources like Semrush and Ahrefs are essential for data-driven blogging.
• Hiring an SEO Agency: Human expertise in SEO is valuable for long-term results, offering sustainable traffic versus PPC’s temporary boost.
• Social Commerce and Blogging: Blogs capture research-based traffic and support social commerce sales.
• Host Jordan West's Perspective: While PPC is great for immediate results, blogs are a lasting, owned asset for consistent traffic—illustrated by examples like a hiking brand targeting product-specific blog content.

Today’s Guest: 

Steven Schnieder, an expert in blogging and SEO. He is currently connected with TrioSEO, where his title is presumably related to his expertise in B2B blogging services and SEO management. Schneider's background includes a significant shift from an interest in finance and an MBA to becoming a seasoned professional in SEO and affiliate marketing. He has managed extensive content operations, producing 300-400 articles monthly at his peak, and now leverages his substantial experience to help ecommerce brands build long-term content strategies through blogging and keyword optimization.

Recommended Apps/Tools:

Semrush: https://www.semrush.com/

Ahrefs: https://ahrefs.com/

Upstackified: https://www.upstackified.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow