How do you feel about your sales process? How do you want to feel about it? Could it even be something you enjoy?

So many people say they don’t want to be sales-y. They don’t want to be pushy. It doesn’t come naturally, etc. etc. But you do, in fact, need to be selling in order to have a sustainable business.

And you can do that in a way that feels good and authentic to you. No scripts. No manipulative tactics. No pretending to be someone you’re not.

How?

You have to change your mindset.

I still tell people I hate sales and that I don’t sell. The word “sales” is still associated with pushiness and desperation in my mind.

Obviously, I do sell, but it doesn’t feel that way because I completely changed how I view it. I’m never trying to convince someone to do something they don’t want to do. The only thing I want to find out is if I can genuinely help the person on the other end of the line.

It didn’t happen overnight, but making that shift made it so much easier to talk to potential clients.

On today’s episode we’re turning the topic of sales on its head with badass business owner, Jeff Bajorek.

Jeff is a sales trainer and consultant, the author of two books and the host of two podcasts. Jeff helps salespeople perform better by helping them rethink the way they sell. Jeff also offers weekly live training and more on his community site Rethink the Way You Sell.

Tune into this episode to hear:

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