Elevate Your AIQ

Ep 64: Reshaping the Way We Build, Lead, and Imagine What's Next with Brian Fletcher


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Bob Pulver speaks with Brian Fletcher, a musician turned software guy and founder of FM. Brian shares his unique journey from a journalism degree and a passion for music to a successful career in software development. He discusses the founding of FM, a consultancy that leverages AI to revolutionize software development and user experience. They explore the importance of human-centric design and innovative approaches to product development, including the use of synthetic personas for user testing. Bob and Brian explore the multifaceted applications of AI in various sectors, including communications, software development, and education. They discuss challenges in survey design, the importance of responsible AI, and the realities of AI adoption in organizations. The conversation also touches on the evolving landscape of education and the preparedness of future generations for a workforce increasingly influenced by AI technologies.


Keywords

software consulting, AI, user experience, digital transformation, content supply chain, synthetic personas, product development, technology, AI, survey design, communication, responsible AI, software development, client readiness, education, workforce, digital transformation, human-centric AI


Takeaways

  • Brian's journey from music to software highlights the importance of following one's passion.
  • FM is a software consultancy that leverages AI to enhance business processes.
  • AI is revolutionizing how software is developed and deployed.
  • Custom software solutions can optimize business operations uniquely.
  • The concept of 'human in the loop' is crucial in AI applications.
  • Synthetic personas can enhance user testing and product development.
  • Agile methodologies are essential for rapid product development.
  • AI can transform entire processes, not just digitize them.
  • FM aims to build as quickly as possible to gain insights and pivot effectively.
  • AI can enhance corporate communication and training.
  • Responsible AI emphasizes human oversight and understanding.
  • The hype around AI is subsiding, leading to more realistic applications.
  • AI is a tool that requires proper guidance and understanding.
  • Client readiness for AI adoption varies significantly.
  • Production challenges in AI implementation are substantial.
  • Education must adapt to prepare future workers for AI.
  • Critical thinking remains essential despite AI advancements.
  • AI's role in society will continue to evolve and adapt.
  • Sound Bites

    • "The entire process changes with AI."
    • "You've sort of hyper accelerated that."
    • "Humans should be in charge."
    • "The hype cycle is dying down."
    • "POCs are easy, production is hard."
    • Chapters

      00:00 Brian Fletcher's Journey: From Music to Software

      13:01 The Birth of FM: A New Era in Software Consulting

      23:57 AI in Action: Revolutionizing Processes and Product Development

      30:34 Survey Design and Data Collection Challenges

      32:00 Applications of AI in Corporate Communication

      32:46 Responsible AI and Human-Centric Approaches

      34:50 The Hype Cycle of AI and Its Realities

      36:35 Leveraging AI in Software Development

      39:43 Understanding Client Readiness for AI Adoption

      42:58 Challenges in Production and Adoption of AI Solutions

      45:47 Education and Future Workforce Preparedness


      Brian Fletcher: https://www.linkedin.com/in/brianfletcher

      FM: https://buildfm.com


      For advisory work, marketing inquiries and more AIQ content:

      Bob Pulver: https://linkedin.com/in/bobpulver

      Elevate Your AIQ: https://elevateyouraiq.com

      Substack: https://elevateyouraiq.substack.com


      Thanks to Warden AI (https://warden-ai.com) for their sponsorship and support of the show! Warden is an AI assurance platform for HR technology to demonstrate AI-powered solutions are fair, compliant and trustworthy.

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