In this episode of Ladies Who Launch, Rochelle sits down with Ama Hill, the founder of Plantmade, to finally share her side of the story. From rapid growth to going to business administration, this is the raw, unfiltered truth behind one of the most talked-about brand controversies in recent years.

Ama opens up about what was really happening behind the scenes as Plantmade scaled, the cashflow pressures that many founders underestimate, and the exact moment she realised the business was in serious trouble. She breaks down the realities of administration, what actually happened when the new owner took over Plantmade, and how it feels to watch the company you built be run without you.

This conversation goes beyond the headlines and social media speculation. It’s an honest look at the emotional, legal and financial realities of losing Plantmade and what it takes to rebuild your identity and confidence as a founder afterwards.

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CHAPTERS

00:00 Introduction

03:02 Rewinding to March pressure

05:44 Administration day 

09:13 How the debt started

15:35 Falling into the scale trap

25:38 Failed promises and roles of the restructure 

32:21 Choosing administrators and buyers

38:52 The uncertainty post business sale

40:29 Relaunch red flags

43:03 Contracts, equity and legal

49:58 Communication failures 

52:57 Juggling a wedding and business breakdown

58:36 Responding to ownership claims

01:02:31 Moving on to what’s next

01:09:36 Founder advice and self trust

01:14:35 Lessons from Plantmade

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