The Agent Goldmine - Real Estate Agent Business Building

(Ep. 68) Effective Marketing Strategies for Real Estate Agents with Molly Armando


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Welcome back to another episode of The Agent Goldmine! It's your hosts, Ali & Shelby, and today, we're thrilled to have Molly Armando known as "The Southcoast Realtor," from Residential Properties Ltd., Rhode Island's largest and most successful independent real estate company.


Molly's journey in real estate is inspiring. Overcoming early career challenges, her passion for real estate, combined with a background in marketing and sales, led her to close an impressive 41 transactions in just a year and a half.


In this episode, Molly delves into the world of intentional branding, deal tracking, and her effective marketing strategies. She shares insights on leveraging social media, particularly Instagram, for lead generation and brand enhancement. Plus, she's got plans to elevate her game with marketing funnels and shares her unique approach to nurturing leads.


If you’re as STOKED as we are, hit that subscribe button because we've got a treasure trove of insights coming your way. And, of course, we want to hear from you! Drop your questions in the comments – we're committed to reading each and every one.


Key Takeaways

00:00Molly's Stats & Background

2:11Trial & Error

5:28Marketing Funds

17:05Converting & Closing

20:20Instagram Branding

28:35Her Funnels

33:38Other Systems

36:31Youtube Strategy

46:29Assistant Responsibilities

49:58Events, Resources, and Tools


Snag the Golden Nuggets from this episode! 

https://www.theagentgoldmine.com/


Be a bro, share the show + hit us with a 5-star review!

https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC

https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343 

https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1  


Hang with Us! 

Ali’s IG: https://www.instagram.com/Ali_The_Agent/   

Shelby’s IG: https://www.instagram.com/TheShelbyShow__/ 


Connect with Molly

Instagram https://www.instagram.com/the.southcoast.realtor/ 

Facebook https://www.facebook.com/the.southcoast.agent 

Youtube https://www.youtube.com/@mollyarmando 

Tiktok https://www.tiktok.com/@the.southcoast.realtor 

Website https://mollyarmando.com 


Resources and Links

Hubspot https://www.hubspot.com 

Send Out Cards https://www.sendoutcards.com/app 

Vidchops https://vidchops.com 

Lightroom https://lightroom.adobe.com 

Canva https://www.canva.com 


Music Credits 🎵

Music from #InAudio: https://inaudio.org/

Track: Energetic Hip-Hop Lo-Fi by Infraction [No Copyright Music] / Neo Sou

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The Agent Goldmine - Real Estate Agent Business BuildingBy Ali Garced and Shelby Johnson

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