I got to chat with Teddy Willsey, a PT who's absolutely mastered the hybrid performance model and built an Instagram following of over 500,000 people. He breaks down how he went from zero PT clients for three months to building a thriving cash practice inside a gym. His story shows the power of niching down, building a strong local presence, and leveraging social proof to become the go-to expert in your area. 🔑 Key Takeaways:

• Partnering with an existing facility (like a gym) can provide a built-in referral source and patient population.
• Niching down (e.g., becoming the "ACL guy") makes your marketing message clear and positions you as a specialist.
• A large social media following acts as powerful social proof, building trust with potential local clients before they even meet you.
• Authenticity is key. Share parts of your personal life to become more relatable and build a stronger connection with your audience.

🧠 Pro Tip: Don't just post exercises. Share your story, your values, and what makes you relatable. People buy from people they know, like, and trust, and social media is your platform to build that trust at scale.

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