As 2018 wraps up, I wanted to share the top 8 lessons I learned this year that really moved the needle for our business. From realizing the cash model is more viable than ever to understanding that "not marketing" is nothing to be proud of, these are the takeaways that will help you crush it in the new year. It's all about building relationships, investing in yourself, and focusing on what truly gives you energy. 🔑 Key Takeaways:

• The cash PT model is booming, but that means you have to focus on building strong client relationships to stand out.
• Being proud of "not marketing" is a mistake. It means you're leaving money and impact on the table.
• The safest and most important investment you can make is in yourself and your business skills.
• Company culture doesn't just happen; you have to intentionally build it with your team.
• Content is still king. It's how you build relationships and trust with potential clients at scale.

🧠 Pro Tip: Learn to say "no" more often. Every "yes" to a non-essential project is a "no" to the high-impact activities that will actually grow your business.

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