In this episode, we reveal a massive blind spot that's costing clinic owners new patients every month—ignoring SEO. Too many clinic owners rely solely on word of mouth, workshops, and local marketing, without realizing how much traffic they're missing online. If your website isn't bringing in consistent new patients, this episode is for you. Learn how to leverage SEO, increase website traffic, and turn Google searches into a predictable stream of paying clients.

Key Takeaways:

🔹 Why SEO Matters for Cash-Based Clinics – If someone searches "physical therapist near me," your clinic should be on page one of Google. Otherwise, you're invisible to potential patients actively looking for your services.

🔹 The Myth That SEO "Doesn't Work" – Many clinic owners dismiss SEO because they don't get much traffic. But that's the problem—most aren't optimizing their site, so they're stuck at 150 visits a month instead of 5,000+.

🔹 How to Capture Thousands of Monthly Searches – In most cities, search terms like "best PT near me" or "dry needling Boston" generate thousands of searches. The clinics that show up for those terms win. Those that don't, lose.

🔹 SEO vs. Local Marketing – Workshops and community events are unpredictable and time-consuming. SEO, when done right, delivers a steady flow of potential patients every month.

🔹 Avoiding Common SEO Mistakes –

1. Doing Nothing – Hoping patients will find you just because you have a website.
2. Hiring the Wrong SEO Company – Many firms focus on vanity metrics (blog traffic from random keywords) instead of driving local patients.
3. Relying on AI for Blog Content – Google now penalizes AI-generated content that isn't unique or valuable.

🔹 The 20 New Patients Per Month Formula – If your site gets 1,000 monthly visitors and just 2% book an appointment, that's 20 new patients a month—without running a single ad.

🔹 How to Start Ranking Higher – SEO takes time (6-12 months), but investing in website optimization now means you'll be ahead of your competition in a year.

If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights!

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