I brought on my buddy Jerred Moon to demystify Facebook ads, and he dropped some serious knowledge. The biggest mindset shift? Treat Facebook like an employee that you expect a return from. We get into the nitty-gritty of why you need to give ads a 90-day cycle to work and why starting with content and retargeting is the smartest way to build your brand without just burning cash. 🔑 Key Takeaways:

• Think of your Facebook ad spend as an employee's salary. It must generate a return on investment (ROI).
• Give your ad campaigns at least 90 days to mature and gather data before deciding if they work.
• Start with retargeting ads (targeting website visitors). They should be profitable within two weeks.
• Use content ads (articles, videos) to warm up cold traffic and build brand awareness before asking for a sale.

🧠 Pro Tip: Set aside a budget you're comfortable "losing" over 90 days. Commit to running ads for that full period without turning them off. This forces you to gather real data and see the long-term effects of brand awareness instead of quitting after three days.

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