My buddy Yves and I were talking about the single most important thing you can do to grow your practice: stop trying to be everything to everyone. When you niche down and become the undeniable expert for a specific group, your marketing becomes easier, your message gets clearer, and you start attracting the exact clients you love to work with. It's the difference between being a generic restaurant and being the must-visit food truck that has a line around the block. 🔑 Key Takeaways:

• Niching down is crucial. Trying to be a generalist waters down your message and makes marketing difficult.
• Identify where your ideal clients congregate, both in-person (gyms, clubs, races) and online (Facebook groups, forums).
• Speak your client's language. Using their specific terminology builds instant rapport and credibility.
• Use content to solve your niche's specific problems, which positions you as the expert and builds trust over time.

🧠 Pro Tip: Think of your practice like a food truck. What's the one thing you do better than anyone else? Focus your marketing and branding entirely on that one thing, and you'll attract a loyal following who can't get enough.

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