Let's talk sales, but not in a sleazy way. Too many of us sell the process of PT the dry needling, the exercises, the jargon. I want you to start selling the solution. Think of it like my family's gnocchi: making it is a pain, but eating it is pure joy. Sell the joy, not the prep work, and watch your conversions and patient outcomes soar.

🔑 Key Takeaways:

• Sell the solution your patient wants (rowing pain-free), not the technical process (neutral spine mechanics).
• Spend the first part of your session connecting with the patient about their goals and passions.
• Better sales conversations lead to more package sales, which means better commitment and cash flow.
• When you deliver on the solution, your patients become your best marketers.

🧠 Pro Tip: Stop selling the meal prep. People want the delicious meal, not the hours of work in the kitchen. Sell them the amazing result, and they won't care how you get them there.

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