I'm breaking down why having a 6 a.m. patient is a game-changer for my practice. It's all about "funnel times" and making your services as convenient as possible for your clients. If you're not available when they are, you're losing business to someone who is.

🔑 Key Takeaways:

• Identify the three main "funnel times" for service businesses: before work, over lunch, and after work.
• Structure your schedule to capture at least two of these funnel times each day.
• Covering all three funnel times throughout the week maximizes your availability for different client schedules.
• Convenience is a massive factor for patient retention; a patient drives 40 minutes for a 6 a.m. slot because it's the only time that works.

🧠 Pro Tip:

Your schedule shouldn't be about what's convenient for you; it should be about what's convenient for your patients. Meeting them where they are (time-wise) builds your business.

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