I had a great chat with Jerry Durham and it sparked a thought: do your employees know what a single new patient is actually worth to your practice? Most don't. I'm talking about why having this conversation with your team is crucial for aligning everyone on the importance of patient experience and revenue generation.

🔑 Key Takeaways:

• Most employees, especially front desk staff, don't know the lifetime value of a new patient.
• A new patient can be worth anywhere from $700 to $2000 for a clinic.
• When your team understands this value, they're more motivated to provide excellent service and convert leads.
• The revenue from new patients pays salaries, improves benefits, and allows you to reinvest in your people.

🧠 Pro Tip:

If your team isn't performing the way you want, it's not their fault, it's yours. It's on you as the owner to communicate why things are important, like the monetary value of every single patient interaction.

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