Had a chat with a buddy who's scaling his chiro practices nationwide, and it got me thinking: growth versus excellence, or growth versus the lifestyle you actually want. His vision is huge, and that's awesome for him. But for me? I realized I want nothing to do with that level of scale. Our cash practice could be way bigger, but we've intentionally stayed smaller to focus on high quality, fewer headaches, and being the best, not the biggest. I still love seeing patients; it gives me personal satisfaction. Your business should support the life you want. Don't get caught in the "growth at all costs" trap if that's not your true goal.

🔑 Key Takeaways:

• Define what you want your life to look like first, then build your business to support that. Not the other way around.
• "If you're not growing, you're dying" isn't always true. If you're profitable, content, and happy with your current scale, that's a win.
• Stop comparing yourself to others. Their goals might be completely different from yours. Focus on your own definition of success and "better."

🧠 Pro Tip: Before you chase growth, ask yourself: "Why am I starting/growing this business? What are my intentions, and what do I want my life, week, month, and year to look like?" Clarity on your personal goals makes business decisions much easier.

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