On this episode, I had a killer chat with Nick St. Louis from The Foot Collective. This dude is up in Ottawa, Canada, doing some amazing things, not just with his physio practice but with a whole movement around, you guessed it, feet! We dive into how he built a thriving cash-based practice in a government-sponsored healthcare system, the power of educating your patients (and the public!), and how he's juggling a clinic, an online community, physical products, and even getting into making shoes. It's a masterclass in niche-ing down and building something impactful.

🔑 Key Takeaways:

• Focusing on a specific niche like feet and consistently educating people can build a powerful brand and community.
• You can absolutely run a successful cash-based practice by delivering exceptional value and outcomes, even when "free" options exist.
• Sharing knowledge openly and empowering patients to understand their own bodies is a game changer for long term health and business success.

🧠 Pro Tip: Take a page from Nick's book: Strive to "help people understand their bodies better so that they can take care of themselves." Empower your patients with knowledge, don't just treat their symptoms. It builds trust and lasting results.

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