Today I'm chopping it up with my man Duane Scotti. This dude's a PT, a full-time professor, and the owner of Spark Physical Therapy. We get into how he juggles academia with running a cash practice focused on dancers, gymnasts, and runners. Duane shares his origin story, the power of niching down, and the mindset hurdles he had to clear to make it happen. If you're thinking about carving out your own path, you'll want to hear this.

🔑 Key Takeaways:

• Combining your passions (like dance or sports) with your PT skills can create a powerful, fulfilling niche.
• Mindset is everything. You have got to get comfortable with sales, rejection, and understanding your true value.
• Being visible in your community and clearly communicating your unique value proposition are key to attracting your ideal clients.

🧠 Pro Tip:

• Don't just be a clinician; be an educator and a communicator. Put your patients in charge of their health and build strong relationships, it is a game changer.

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