Jamie Genevieve is the 29-year-old founder of VIEVE, a makeup empire built on inclusivity, self-expression and positivity. She is a pro-makeup artist turned vlogging sensation, finding fame on YouTube for her original online makeup tutorials and lifestyle content.

Having built a following of over 3 million people, Jamie decided to quit her full-time job and invested her influencer earnings in VIEVE, launched in 2020 with nude lipsticks, lipliners, highlighters and an eyeshadow palette. Despite launching amidst the pandemic, VIEVE had an incredible start, receiving backing from the investors behind Charlotte Tilbury and TALA, selling out all debut products within a week. Jamie herself has gone on to lead a career of outstanding success, securing VOGUE Beauty Influencer Mogul of the Year 2021 and becoming an honorary board advisor of the British Beauty Council earlier this year.

Today's highly-requested episode shares the story of how a successful modern makeup brand can be born from an innate passion for artistry. Jamie shares her personal story of growth, including her strategy as a founder, navigating entrepreneurship, working with her husband and the brand's future.

- Accidentally falling into the world of social media

- The start of brand partnerships & the LA trip which changed her life

- The beginning of Jamie’s makeup business, VIEVE

- How Jamie starting building the team at VIEVE

- Wearing multiple hats as a business founder and social media mogul

- What’s the big goal with VIEVE?

- When VIEVE became ready for investment

- Jamie on working with her husband

- The balance between hustle and health

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